ENGLISH ARTICLE
How Economic Factors Affect
Consumer Behavior
Are
you losing customers and blame online sales?
When
I visit businesses with slow sales 1I hear many excuses for why they have so few customers
this month. It seems 2 they are willing to blame online sales, the
local government policies, or even the local council. Their comments only serve
to highlight the fact they do not understand that the current economic factors
have more to do with the customers behaviour than any of those other factors. 3 Money is
not spent if 4 the customer is worried about their future. The single
biggest factor for consumer behaviour spending patterns is how secure they feel
their short-term future is regarding savings, employment and home payments. The
more insecure they feel about the economy, the more 5they will pay down debt or keep money for the rainy days.
This ‘happiness’ factor is measured by the consumer confidence index which is
reported daily showing how secure the consumer believes the future is. When the
CCI goes over 100 points, customers will spend. If 6the CCI goes under 100 the customers stop
spending.
How
the economy affects the consumer behaviour?
7The consumer is bombarded with messages of doom & gloom from the
newspaper and
other news media telling them all about the problems in the world.
Currently 8we have concerns with
;
-
Eurozone debt and several countries in recession
-
Declining natural resources and climate warning
-
Instability in several governments causing public unrest & armed violence
-
Over a 20% drop in Australian super and shares
-
Loss of primary industries with large scale unemployment happening almost
weekly since start of 2012
9Business owners need to pay attention to these economical factors. Mortgage payments are often the
largest expense a customer has and will not risk losing their home just to take
a chance and buy your products. When there is uncertainty in the mortgage
rates, 10sales will decline in most sectors.
The instability of employment
in manufacturing, 11financial services and
construction sectors will cause customers to focus on what would happen if 12they lost their employment.
So they start saving money for their possible unemployment and spend it on
career change prospects like training in new skills. Due to the high costs of
aged care and related retirement expenses many consumers are looking ahead to
their future by investing in superannuation and/or shares to be financially
secure. With 13the global recession and collapse of
some international organisations thought to be secure from the economy wobbles, 14super funds have lost millions
of consumers financial net.
What
the current economy means to your customers?
15They are unsure
if 16they will be able to keep the
family home, pay for their retirement and even if 18they will have a job in the next
six months. So 17the consumer goes into survival mode by saving money and
stopping all unnecessary spending. 19As a business owner or manager you need to pay attention to the local
economic factors as 20they will mean the difference between meeting your sales targets or
not.
Sumber
: http://www.artikelberbahasainggris.com/ekonomi/how-economic-factors-affect-consumer-behavior.html
Analisis
tenses :
1. I hear many excuses : S +
V1 + O = Present Tense
2. They are willing to blame online
sales : S + Tobe + V ing + O = Simple Present Continous
3. Money is not spent : S + Tobe + O
= Present Tense
4. The customer is worried : S +
Tobe + V2 = Past Tense
5. They will pay down debt or keep
money for the rainy days : S + Will + O = Present Future
6. The CCI goes over 100 points : S
+ V1 + O = Present Tense
7. The consumer is bombarded with
messages of doom & gloom from the newspaper
:
S + Tobe + V2 + O = Simple Past Tense
8. We have concerns with : S + V1 +
O = Present Tense
9. Business owners need to pay
attention to these economical factors :
S
+ V1 + O = Simple Present Tense
10. Sales will decline in most
sectors : S + Will +V1 + O = Simple Future
11. Financial services and
construction sectors will cause customers to focus on what would happen:
S + Will + V1 + O = Simple Future
12. They lost their employment : S +
V2 + O = Simple Present
13. The global recession and collapse
of some international organisations thought to be secure from the economy wobbles : S + V2 + O/ Complement =
Simple Past Tense
14. Super funds have lost millions of
consumers financial net :
S
+ Tobe + V3 + O = Past Perfect
15. They are unsure : S + Tobe + O =
Simple Present
16. They will be able to keep the
family home : S + Will + V1 + O = Future Tense
17. The consumer goes into survival
mode by saving money : S + V1 + O = Present Tense
18. They will have a job in the next
six months : S + Will + V1 + O = Simple Pesent Future
19. As a business owner or manager
you need to pay attention to the local economic factors :
S + V1 + O = Simple Present Tense
20. They will mean the difference
between meeting your sales targets or not :
S + Will + V1 + O = Simple Future.
